iPhone PURE | smart phone concept

Taking it a step further by taking a step back.

That was the thought and my motivation behind creating the iPhone Pure. I think it's time to rethink, to take a smart phone in a new direction. In our times we need desperately to reduce and rethink our processes in many ways, in order to rebuild something new. This will give us the possibility to discover new ways to solve our challenges. Albert Einstein said it best: ”We can’t solve problems by using the same kind of thinking we used when we created them.”

The iPhone Pure concept challenges the mono-design that is dominant today in the smart phone industry. It reduces all things to a minimum whereby creating new functions and technology that yet have to be explored. As a consequence this journey leads to the iPhone Pure.

On my wish list: iPhone Pure... Maybe my wish will come true one day ;-)

Kurt Merki Jr